Largely Speaking
Welcome to "Largely Speaking" the podcast that delves into the heart of each step in the employee lifecycle. Each episode explores a key metric, discussing how these numbers can influence the strategies that attract, engage, and retain top talent.
Whether you're a seasoned professional or new to the field, "Hired and Inspired" offers valuable insights into the numbers that define our work and how we can leverage them for success.
Largely Speaking
Ep 3 - Employer Brand Communicates Culture | Kylie Denk - Index Exchange
Kylie Denk manages the employer brand of Index Exchange, a global advertising marketplace. Before Index Exchange, she worked in various marketing and recruiting roles.
This episode is an excellent introduction to the world of employer branding. It covers various topics that will spark conversation inside any talent acquisition, recruitment marketing, or employer branding team.
We cover the following:
- How the concept of employer branding has evolved in the United States.
- The advantages of having your employer brand team sit within marketing vs talent acquisition and vice versa.
- How marketing data and best practices influence exceptional employer branding.
- The way employer branding is a window into the culture for candidates.
Allison joins us to discuss the pros and cons of having an employer brand team sit within marketing vs. talent acquisition and the beauty of being able to fail.
Links
Kylie Denk on LinkedIn
Index Exchange
The Book of Joy
Largely Links
Largely.com
Largely on LinkedIn
Allison McCutcheon Barcz